Ep 28: The Paper Queen, Sabine Lenz, on Print’s Tactile Renaissance

In this Taktiful Tuesdays episode, host Eric Vessels chats with Sabine Lenz – lovingly known as the “Paper Queen” – about the new tactile renaissance in print design and marketing. Sabine, the founder of PaperSpecs, shares her journey from graphic designer to print guru, revealing how print with a purpose is making a comeback. They explore the communication gap between designers and printers and how to bridge it for better collaboration.

Sabine also dives into the art of digital embellishment – from shiny foils to textured varnishes – and why less is more when adding these effects. She stresses using embellishments mindfully to enhance a design rather than overwhelm it.

Other key topics include clearing up confusing print terminology and inspiring the next generation of creatives to fall in love with print. If you’re a designer, marketer, or print professional looking to elevate your projects with touch and texture, this conversation is a must-watch. Discover how thoughtful print design and digital embellishments can create memorable, sensory experiences that digital alone can’t match, and learn why print is far from “dead” – it’s evolving!

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