Ep 29: Erik Norman Talks Wide-Format Revolution: Trust, Texture & 36-Month Innovation

In Episode 29 of Taktiful Tuesdays (which is somehow running AFTER episode 30), host Eric Vessels chats with Erik Norman, President of swissQprint America, about pushing the boundaries of wide-format print. This conversation dives into print innovation and a bold, customer-centric approach – including swissQprint’s unheard-of 36-month warranty that puts customer trust first. Erik Norman shares how textured “pyramid” printing and other digital embellishments (think Braille, lenticular visuals, and tactile effects) are changing the game for designers and marketers. He also explains why sustainability is more than a buzzword – it’s just smart business logic woven into their strategy. Beyond tech, Erik discusses the importance of post-sale support, helping clients succeed long-term, and how leadership grounded in values and community involvement drives company culture. Tune in for insights on innovation, trust, and purpose-driven leadership in print. Whether you’re a creative, a marketer, or a print pro, you’ll gain inspiration and practical wisdom from this wide-ranging discussion!

Don’t miss this inspiring episode filled with actionable ideas and forward-thinking perspectives. Watch now to see how printing with purpose can transform your business! 🎥

Don’t forget to like and subscribe to the channel!