Ep. 7: A Journey Through Print, Process, and Possibility: A Conversation with David Zwang

In this episode of Taktiful Tuesdays, host Eric Vessels sits down with the renowned print industry analyst and consultant David Zwang to explore the rapidly evolving world of digital embellishments, workflow automation, and what’s on the horizon for the printing industry.

Topics Covered:
• How digital embellishments moved from niche novelty to industry game-changer

• Why packaging leads the way in eye-catching, tactile print innovation

• Common production workflow inefficiencies and strategies for optimization

• The power of automation and data-driven processes in modern print manufacturing

• The importance of industry standards (including the Ghent Workgroup) for consistent, reliable results

• Practical steps for PSPs to implement new technologies—and boost profitability

• A fun wrap-up on their favorite cocktails (tequila and mezcal, anyone?)

If you’re looking for insights on enhancing print with special effects, upping your workflow efficiency, and staying competitive in a connected, digital world, this episode is a must-watch!

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Thanks for tuning in—see you next Tuesday!