Sabine Rittmeyer · CMO · POCO · Reporting from Drupa 2024

In the corner of Canon’s gigantic booth, you find a small yet fascinating corner featuring programatic print – which, in essence, is also referred to as the Omni channel. We got to talk to CMO Sabine Rittmeyer from the retail chain POCO. Poco uses the Omni Channel to drive traffic to their outlets and give users an experience when shopping – listen and learn!

 

Jun 08 , 2024





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Sajid Malik · Global Sales Director · BST...

BST is a well-known brand in more than just the printing industry; they provide various inspection systems that ensure printers deliver what's expected. Though a competitive market, Global Sales Director Sajid Malik explains that BST has a huge market share—also because of its long history. Interesting insights!