In this episode of Print Sample TV, host Pat McGrew gives you an example of a super DM campaign made by Absolute Vodka in Toronto. Absolute is one of the strongest alcohol brands in the world, and what you may not know is from a small city in Sweden, Aarhus, where they use the same water, the same technology, and the same ingredients as ever. They are today the largest "food exporter" in Sweden - so seeing them being innovative in DMs like here - just whau!