atomyx launch 2024

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Morten B. Reitoft · Editor-in-Chief · INKISH · Review PRINTING United

Editor Morten B. Reitoft from INKISH reflected on his two-week US trip, focusing on his experiences at Print United. He expressed gratitude for his small company's recognition in the US market and emphasized the importance of feedback from readers and viewers. Reitoft praised the efforts of the Print United team, particularly Mark Subers and Amanda Kliegl, for continually seeking improvements and introducing new initiatives. He highlighted the Media Day event, allowing media representatives to engage with vendors and learn about new technologies through speed dating sessions, workshops, and Q&A opportunities. Reitoft noted that such events help media focus on important updates, making it easier to communicate valuable information to their audiences. He anticipated that detailed content resulting from Media Day would be shared in the coming weeks and months. Reitoft also discussed the Knowledge Center, a conglomerate of small booths at the entrance where media and industry specialists could educate attendees. While he commended the concept and execution, he suggested that allocating more resources and ensuring consistent presence at the booths would enhance their effectiveness. He stressed the importance of recording and broadcasting educational sessions to reach a broader audience, even if live attendance is limited. However, Reitoft raised concerns about the poor internet service at the Las Vegas Convention Center, describing it as a significant hindrance for media outlets that rely on high-speed connectivity to deliver content. He found it unacceptable that attendees were offered limited internet speeds at high costs, emphasizing that reliable internet is essential for modern trade shows. He also mentioned the separation of the South and Central Halls due to reconstruction, which made the event feel like two distinct shows and disrupted the seamless experience envisioned by the "under one roof" slogan. Morten B. Reitoft admitted that he discovered the second hall only on the second day, suggesting that the layout was not intuitive. Addressing his discomfort with certain aspects of Las Vegas, Reitoft recounted an evening event at The Palm where he observed a noticeable presence of prostitutes. He found this contradictory to industry initiatives promoting respect and opportunities for women, such as the Women for Print Alliance. Reitoft expressed concern over the exploitation inherent in such scenarios and the negative reflection it casts on the event environment. He observed that while the South Hall, featuring large format and apparel exhibits, was busy and crowded, the Central Hall experienced lower attendance, especially afternoon on the third day. Reitoft underscored the necessity of industry support for trade shows to ensure their continued existence and the benefits they provide in networking and showcasing new equipment. In conclusion, Morten Reitoft deemed the show valuable despite the issues highlighted. He hopes that future events will address these concerns, particularly regarding internet connectivity and venue layout. He reaffirmed the importance of trade shows for learning and industry advancement, encouraging stakeholders to consider these factors for future participation. LinkedIn Profile: https://www.linkedin.com/in/reitoft/

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Atomyx Launch Event · The Boss · Tom Peire

The owner. The CEO. The Boss, and despite all the titles, he is also the one who has the vision for where his new company and software, atomic, should be in the future. Promises are given, and expectations can be high, yet Tom Peire is humble - maybe because of his Belgian background? Maybe because he and his team recognize that this software COULD be a game-changer, and yet they want the results to speak for themselves. Make your mind up. Listen to Tom!

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Atomyx Launch Event · Specialist · Bernd Zipper

We claim that Bernd Zipper is the number one in Europe, which he denies, but listen to him in this interview, you get a clear idea that his knowledge and experience are beyond most. Mass Customization is not just a word but the necessity of where print is developing. With interesting examples, like his shoes, his shirt, and his jacket, Bernd Zipper talks about mass customization - and if you want to know more, Online Print Symposium is the place: https://online-print-symposium.de/en/

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Atomyx Launch Event · Enabler · Tim Webster

Tim Webster is the head of Demand Creation at Kornit, one of the people who decided to come and learn about Atomyx. In this interview, you will learn why Kornit believes Atomyx could be a solution for them and their customers!

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Atomyx Launch Event · Specialist · David Zwang

David Zwang, speaker, consultant, and writer, gave a super nice presentation at the Atomyx event in Gent this morning. He spoke about the Cloud and whether it is a viable technology for workflow/automation. He also spoke about how the different Industry X versions change more and more rapidly, making it very visible to the audience how the world is changing and requiring faster and faster decisions. In this interview, we talk about whether the technology or the mindset is the real show stopper - but listen for yourself, and remember to enjoy!

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Atomyx Launch Event · Specialist · Pat McGrew

What are the impressions from Industry specialist Pat McGrew? Are there differences between the US and Europe? Pat McGrew also gave a presentation at the REACT24 event - but listen to her yourself :-)

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Atomyx Launch Event · Development · David van Driessche

David van Driessche is the CTO of Atomyx, and in this interview, David, among other things, talks about how difficult it is not to talk about a product you have worked on for a long time. Being the CTO of a software company, of course, requires input - lots of input. Enjoy!

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Atomyx Launch Event · Product Management · Toon Van Rossum

It was a great pleasure to meet Toon Van Rossum in Gent, now as Product Manager for Atomyx. Many may remember Toon from the many interviews we have done with him while he worked for Enfocus - but now he is back in the printing industry responsible for Atomyx. In this interview, Toon speaks about the platform, but also how he bridges input from customers to developers. Enjoy!

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Atomyx Launch Event · Marketing & Communication by Cindy Van Luyck

Back in the printing industry, Cindy Van Luyck is now positioning ATOMYX for the future. In this interview, we talk to her about being back in the industry after trying something completely different, but also how she and her team will communicate ATOMYX. This is, of course, part of our Launch Event coverage!