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In the grand premiere of “Taktiful Tuesdays”—yes, we’re making Tuesdays a thing now—host Eric Vessels rolls out the virtual red carpet for none other than Kevin Abergel, CEO and founder of Taktiful, and Morten Reitoft, the editorial wizard behind @INKISH. This episode shines a spotlight on their shared dream to jazz up the printing world with a dash of digital dazzle. Their master plan? To educate and empower print service providers (PSPs) and converters worldwide—because who doesn’t want global empowerment on their résumé? They’re all about helping businesses leverage cutting-edge technologies to stand out from the crowd and, naturally, boost those profit margins. Both teams are buzzing with excitement about the partnership and are committed to delivering high-quality, impactful content that might just make the paper it’s printed on blush.
Join Eric Vessels, Taktiful’s Chief Experience Officer, as he dives into an exciting conversation with Ryan Moskun, Marketing Manager at Harris & Bruno International. From Ryan’s journey into the print industry to groundbreaking digital embellishment technology like the ZRX, this episode is packed with insights, music, and a touch of humor. Stick around for Ryan’s life-changing advice at the end—you won’t want to miss it! 🎸 Digital Print Meets Rock & Roll 🎸 #TaktifulTuesdays #DigitalEmbellishments #HarrisAndBruno #PrintInnovation #ZRX
Welcome to Episode 6 of Taktiful Tuesdays! Eric Vessels from Taktiful sits down with Warren Werbitt, aka "The Print Whisperer," to dive deep into the world of print, entrepreneurship, and the passion that drives the industry forward. 🌟 In this episode: 🔹 Warren shares his journey into the printing industry, starting from his father’s small print shop to becoming a renowned industry leader. 🔹 The viral video that made Warren a print icon and lessons on authenticity in building a personal brand. 🔹 Insights on the latest trends in printing, including embellishments, AI, and the evolving technology shaping the future. 🔹 Why relationships, authenticity, and passion are the keys to a successful business. 🔹 Warren's new podcast, Printing's Alive, and his ongoing mission to connect and inspire print professionals everywhere. Whether you're a printer, marketer, or just curious about how print impacts our lives, this episode is packed with inspiration and actionable insights! 👉 Follow Warren: LinkedIn: [Insert Warren's LinkedIn link] Website: [Insert Warren's website link] 🎙️ Tune in every Tuesday for more engaging industry conversations on Taktiful Tuesdays! 💬 Drop a comment below: What's your favorite printing industry trend right now?
Welcome back to Tactiful Tuesdays! 🎉 In Episode 9, I’m chatting with the talented Kendra Roberson, a soon-to-be graduate from Cal Poly’s Graphic Communication program. Kendra shares her journey from high school graphic design enthusiast to exploring the vast world of print, digital embellishments, and industry networking. We dive into: ✅ How mentorship and industry events shaped her career path ✅ The power of networking in the print & digital space ✅ The role of digital embellishments in accessibility and design ✅ Hands-on experiences at drupa, TAGA, and EPS Connect ✅ Her work with DCR Design and LA Metro Plus, she shares key advice for aspiring designers and when she’s available for hire! 👀 Don’t miss this insightful convo with someone who’s making big moves in the industry. 🔗 Connect with Kendra: 📩 Email: Kendraroberson03@gmail.com 💼 LinkedIn: https://www.linkedin.com/in/kendraroberson 🚀 If you enjoyed this episode, hit LIKE, SUBSCRIBE, and COMMENT below! What’s your biggest takeaway? Let’s discuss. 👇 #TactifulTuesdays #GraphicDesign #PrintIndustry #CareerTips #DigitalEmbellishments
Welcome back to another episode of Taktiful Tuesdays! 🎉 This week, we’re diving deep into the world of digital embellishments, print design, and creative innovation with none other than Matt Redbear - a design powerhouse and thought leader in specialty printing. From his roots in analog photography to pioneering modern digital embellishments, Matt shares his expert insights on: ✨ The magic of blending artistry with technology ✨ How to make print more impactful and interactive ✨ The importance of negative space and subtle embellishments ✨ How AI and automation are shaping the future of print If you're a designer, brand, or print enthusiast, you won’t want to miss this conversation. Plus, we geek out over vinyl records, creative inspiration, and more! 🎶🔥 🔗 Follow Matt on LinkedIn: https://www.linkedin.com/in/redbear/ 🎧 Listen to Matt's favorite album: https://www.youtube.com/watch?v=FQLm_x6LH5c&list=PLiljtHvabeo2aHy9c9m_5ARKuZbtsBNgZ 📩 Want to learn more about digital embellishments? Drop us a comment or visit Taktiful’s website: https://www.taktiful.com/ 💬 What’s your favorite design trick for print? Let us know below! ⬇️ #printdesign #DigitalEmbellishments #TaktifulTuesdays #GraphicDesign #SpecialtyPrinting
In this exciting episode of Taktiful Tuesdays, Eric Vessels, Chief Experience Officer at Taktiful, chats with Richard Romano, Senior Editor at WhatTheyThink, about the future of digital embellishments and the critical need for industry standards. 🎨✨ They dive into: ✅ The evolution of digital embellishments ✅ Challenges printers face: selling, pricing, and educating customers ✅ The importance of creating universal standards for gloss, foil, embossing, and more ✅ Insights from Taktiful & WhatTheyThink’s groundbreaking industry surveys And of course, they redefine “Taco Tuesday” as “Taktiful Tuesdays” 🌮😉 📊 Get involved! Participate in the digital embellishment survey (link below) and help shape the future of printing. As a thank-you, receive a free executive summary with actionable insights and a link to last year’s study. Don’t miss this insightful (and delicious) conversation! 🙌 🔗 Links: Take the digital embellishment survey: www.surveymonkey.com/r/Taktiful25 Watch the Digital Embellishment Panel: https://youtu.be/vqiiQJ3qPT8 Learn more about Taktiful: www.taktiful.com Printing Outlook Survey: https://store.whattheythink.com/downloads/printing-outlook-2024 Subscribe for more episodes of Taktiful Tuesdays, where we bring you the latest trends, challenges, and opportunities in the printing industry! 🚀
Welcome back to another engaging episode of Taktiful Tuesdays! In this installment, host Eric Vessels sits down with his longtime friend Frank Mallozzi, the President of Konica Minolta’s Industrial Print and Production (IPP) Group. This conversation takes you on a journey through Frank’s unexpected return to the industry and his mission to drive innovation in the world of industrial printing. After a successful 25-year career at EFI, where he last served as the Chief Revenue Officer, Frank contemplated retirement. However, a call from Sam Errigo, CEO of Konica Minolta, changed his plans. Intrigued by the opportunities within Konica Minolta’s IPP Group, Frank felt the familiar spark of passion reignite. He couldn’t resist the challenge to lead a division focused on groundbreaking technologies in the printing industry. Frank shares insights into the three key segments that the IPP Group is concentrating on: 1. B2 Inkjet Technology: Exploring advancements in the shift from analog to digital printing, and how Konica Minolta is at the forefront of this transition. 2. Electrophotographic Label Printing: Discussing their significant market share in this area and the introduction of new products that enhance quality and efficiency. 3. Digital Embellishment: Delving into what Frank refers to as the “crown jewel” of their offerings, emphasizing its potential to revolutionize how businesses add value to print materials. Throughout their discussion, Eric and Frank address the challenges that come with introducing new technologies to the market. They emphasize the importance of educating customers, not just about the products themselves but about how these innovations can create new revenue streams and differentiate them in a competitive landscape. Frank underscores that success in this arena isn’t about competing on price but about offering unique value that customers can’t find elsewhere. The conversation also highlights the potential partnership between Taktiful and Konica Minolta. Both Eric and Frank express excitement about collaborating to provide education, training, and software solutions aimed at simplifying the adoption of digital embellishment technologies. They believe that by combining their strengths, they can make a significant impact on the industry and help customers overcome common hurdles. In a more personal segment, Frank opens up about the lessons he’s learned over his extensive career. He speaks passionately about the power of networking, the importance of execution over mere strategizing, and the value of leading by example. Frank recounts his own experiences, such as becoming the youngest director at Ricoh Corporation and recently completing his MBA after 35 years—a testament to his belief in lifelong learning and five-year planning. Eric and Frank wrap up their conversation by reflecting on the significance of relationships in business. They note how their professional paths have crossed over the years and how maintaining strong connections has been beneficial both personally and professionally. Their story serves as an inspiring example of how networking and mutual support can lead to exciting opportunities and collaborations. Don’t miss this insightful and heartfelt episode that not only explores the future of industrial printing but also offers valuable leadership lessons and career advice. Whether you’re a seasoned professional or new to the industry, there’s something in this conversation for everyone. Stay connected with us: • Taktiful: www.taktiful.com • Konica Minolta: www.konicaminolta.com Make sure to subscribe to our channel and hit the notification bell so you don’t miss out on future episodes of Taktiful Tuesdays! Join us as we continue to bring you in-depth discussions with industry leaders, innovators, and visionaries shaping the future of print.
Ready to see what’s next for digital print? In this episode of Taktiful Tuesdays, Eric Vessels, CXO at Taktiful, sits down with Andrew Gunn of FujiFilm to pull back the curtain on the evolving world of digital embellishment. Curious about how to move beyond CMYK, unlock new ROI opportunities, and truly stand out from the competition? Andrew shares insights on the cutting-edge Revoria lineup, Fujifilm’s Aspire program, and the power of industry collaboration—plus why curiosity, passion, and asking the right questions matter more than ever. Want to know what’s coming and how to position your business at the forefront of print’s future? Tune in and discover what’s possible when technology, training, and creativity converge. Don’t forget to like, comment, and subscribe for more Taktiful Tuesdays—your go-to source for the latest in digital print innovation.
In this episode of Taktiful Tuesdays, host Eric Vessels sits down with the renowned print industry analyst and consultant David Zwang to explore the rapidly evolving world of digital embellishments, workflow automation, and what’s on the horizon for the printing industry. Topics Covered: • How digital embellishments moved from niche novelty to industry game-changer • Why packaging leads the way in eye-catching, tactile print innovation • Common production workflow inefficiencies and strategies for optimization • The power of automation and data-driven processes in modern print manufacturing • The importance of industry standards (including the Ghent Workgroup) for consistent, reliable results • Practical steps for PSPs to implement new technologies—and boost profitability • A fun wrap-up on their favorite cocktails (tequila and mezcal, anyone?) If you’re looking for insights on enhancing print with special effects, upping your workflow efficiency, and staying competitive in a connected, digital world, this episode is a must-watch! Subscribe for more Taktiful Tuesdays episodes, where we break down the latest trends and best practices in the print industry. Like & Share if you found this conversation valuable. Thanks for tuning in—see you next Tuesday!
In this episode of Taktiful Tuesdays, Eric Vessels sits down with Ken Hanulec, Vice President of Worldwide Marketing at EFI, to discuss the game-changing innovations in the digital print world. From the revolutionary EFI X5 Nozomi and its impact on on-demand box production to the Pro 30H hybrid printer and the growing role of sustainability in print technology, this conversation is packed with insights you don’t want to miss. Ken also shares his thoughts on digital embellishments, the analog-to-digital shift in the industry, and practical advice for print service providers looking to stay competitive in a fast-evolving market. Plus, they dive into personal favorites—travel destinations, grilling tips, and even a little football talk! 🔗 Resources Mentioned: Learn more about EFI: www.efi.com EFI ESG Sustainability Report: https://www.efi.com/wp-content/uploads/sites/2/2024/09/EFI-Impact-Report-2023.pdf EFI PackSize X5 Nozomi in action:https://www.youtube.com/watch?v=_6OFLXDnSoc 🔥 Don’t forget to subscribe and join us for more engaging conversations every Tuesday! #DigitalPrint #EFI #PackagingInnovation #Sustainability #TaktifulTuesdays
Welcome to a special episode of Taktiful Tuesdays! We’ve hit episode 10, the dime episode, and I’m thrilled to have Bill Duerr, President of Hatteras, join me for a deep dive into leadership, innovation, and the future of print. Bill shares his insights on how Hatteras stays competitive in a changing industry, the power of listening to customers, and the company’s investment in digital embellishments with the new Harris & Bruno ZRX press. We also get into AI’s role in print, company culture, and - because we love a good story - Bill’s gnarly 11-day surf adventure in Indonesia. If you’re in the printing world, a business leader, or just love hearing about innovation and leadership, this one’s for you. 🔥 Topics Covered: ✔️ How Hatteras stays competitive in a consolidating print industry ✔️ The role of AI and automation in print workflows ✔️ Investing in new technology & digital embellishment ✔️ Building a strong company culture through leadership ✔️ Bill’s epic surfing and Jiu-Jitsu journey 💬 Drop a comment! What emerging tech excites you the most? 🔔 Subscribe for more insights on print, tech, and leadership
In this special episode of Taktiful Tuesdays, host Eric Vessels sits down with the legendary Frank Romano, a true luminary in the world of print. With a career spanning over six decades, Frank has played a pivotal role in the evolution of the printing industry—from hot metal type to digital printing and AI. 🚀 What’s Inside This Episode? - Frank’s journey from working at Mergenthaler Linotype to founding Typeworld and editing Pocket Pal - The impact of automation and AI on print and graphic design - The Museum of Printing’s latest acquisition: a 1700s English Common Press and a rare 1873 Sholes & Glidden typewriter - Why direct mail is making a comeback and the future of digital embellishment - Frank’s favorite place in the world and the one piece of history he treasures most 🖨️ Upcoming Event Alert! Join Frank Romano & industry leaders at the Museum of Printing in Haverhill, MA, for a two-day digital embellishment workshop (April 22-23, 2025). More details inside! 🔥 If you're passionate about print, history, and the future of design, this episode is a must-watch! 📌 Like, comment, and subscribe for more insightful conversations with industry pioneers!
Marketing has come a long way from the Mad Men era to today’s hyper-targeted digital landscape. But have we sacrificed creativity for data? In this episode of Taktiful Tuesdays, I sit down with Gee Ranasinha, CEO of Kexino, to talk about the evolution of marketing, the pitfalls of over-reliance on metrics, and the timeless principles that still drive success. We also dive into: ✅ The 95-5 Rule: Why most of your audience isn’t ready to buy yet ✅ Balancing brand awareness with sales activation ✅ How marketing lost its creative edge—and how to reclaim it ✅ Why bad marketing isn't a tech problem—it's a strategy problem Gee brings 35+ years of experience in branding, storytelling, and marketing strategy, plus a great sense of humor (and apparently, he plays piano too?!). 👍 Like & 🔔 Subscribe for more insights on marketing, print, and business growth. 📩 Follow Gee on LinkedIn for bite-sized marketing wisdom: https://www.linkedin.com/in/ranasinha/ 📌 Learn more about Kexino: https://kexino.com/ What’s your take on the state of marketing today? Drop a comment below! ⬇️
Welcome back to another episode of Taktiful Tuesdays! 🎉 This week, host Eric Vessels sits down with the legendary Daniel Dejan - a graphic arts industry veteran, creative director at Dejan Associates, and co-founder of MarketWise Academy. With over four decades of experience in print production, paper selection, multi-channel marketing, and digital embellishment, Daniel brings a wealth of knowledge to the table. In this episode, we dive into: ✅ How print has evolved alongside digital media ✅ The profitability challenge for printers in a rapidly changing tech landscape ✅ The rise of digital embellishments (raised varnish, foil, haptics) and their impact on marketing ✅ Why the power of touch makes print more memorable than digital ✅ The future of print in a data-driven, AI-enhanced world 📢 If you're in the printing, design, or marketing industry, this episode is packed with insights you don't want to miss! 🔔 Don't forget to like, comment, and subscribe for more episodes of Taktiful Tuesdays! #PrintingIndustry #DigitalEmbellishment #TaktifulTuesdays #Marketing #PrintMedia #AI #Haptics #GraphicDesign
In this episode of Taktiful Tuesdays, we sit down with industry veteran Ken Huizenga, a print production expert with over 40 years of hands-on experience. From running sheet-fed presses in the ‘80s to embracing cutting-edge digital print and embellishment technology, Ken has seen it all. We dive into: ✅ How print production has evolved over the decades ✅ The growing demand for faster turnaround times and higher-quality print ✅ The role of digital embellishments in shaping the future of print ✅ The skills modern press operators need to succeed ✅ Why preventative maintenance is key to keeping your press running smoothly And on a fun note, we also talk car racing, whiskey, and the thrill of going fast - on and off the press! 🏎️🥃
In this special live episode of Taktiful Tuesdays, we're coming to you straight from the Xerox Partner Summit in Las Vegas. I sat down with my longtime friend and Xerox legend Kelly Leahy - Senior Global Product Marketing Manager - to talk about everything from digital embellishment trends and the Genesis Initiative to the psychology of print, AI in design, and how print service providers can better educate their customers. We also dive into career growth, continuous learning, and yes...baseball tournaments and dogs. If you're curious about where the print industry is headed, how digital embellishments can boost engagement, or just want to hear two print geeks talk shop (and dogs), you’re in the right place. 🔔 Subscribe for more conversations at the intersection of print, marketing, and innovation. Timestamps: 0:00 – Intro & Live from Vegas 1:30 – Kelly’s Xerox journey (26 years strong!) 3:10 – Digital embellishment adoption trends 6:00 – The Genesis Initiative: Design, Market, Price, Sell 8:30 – Why “no one’s asking for it” is a marketing problem 11:00 – The psychology of touch: Why print works 13:30 – What’s next: AI, accessibility & democratization 17:00 – Career advice for the next generation 20:00 – Life outside of print: Baseball weekends & rescue dogs
What do rocket launches, snook fishing, and the future of inkjet printing have in common? Michael Poulin. In this episode of Taktiful Tuesdays, I sit down with Michael Poulin, Senior Manager of Inkjet Solutions at Fujifilm (after I totally botched his title… classic). We talk shop about Fujifilm’s big digital disruption moves, trends in embellishment, and the growing role of automation and AI in streamlining print workflows. Oh, and we also nerd out over SpaceX rockets and Everglades fishing. Whether you're curious about the next frontier for inkjet, looking to future-proof your shop, or just want to hear some fish tales, this episode’s for you. 🧃 Taktiful Tip: Don't miss the story about the business card that was too nice to throw away. 🎣 Featuring: — The evolution of digital embellishment — What’s next for inkjet (spoiler: it’s big) — How Fujifilm is automating the workflow — Michael’s favorite fish (and the one his son always catches better) Like, comment, and subscribe for more Taktiful Tuesdays!
In this episode of Taktiful Tuesdays, I finally sit down with the one and only Joanne Gore — B2B marketing strategist, print evangelist, and president of Joanne Gore Communications. We go deep into why print still deserves a seat at the marketing table, how to tell your story in a way that resonates, and what most companies get wrong when talking about themselves. Joanne brings decades of experience to the conversation, plus a sharp take on how AI is shifting everything from marketing workflows to how printers can stay relevant. We talk lumpy mail, sustainability that’s more than a checkbox, and how printers can stop selling capabilities and start selling value. Whether you're in print, marketing, or just trying to figure out how to stand out in a noisy digital world — this one’s for you. 🎧 Stick around for: - The biggest misconceptions about print - How to think holistically about sustainability - AI as a lifeline (not a threat) for marketers and printers - The best piece of marketing advice Joanne ever got - Why breathe might just be the best marketing message ever Connect with Joanne: 🔗 https://www.joannegorecommunications.com 📚 Thriving in Chaos - Now available wherever you read
In Episode 19 of Taktiful Tuesdays, I sit down with the one and only Bill Gillespie - 40+ year print industry vet, master storyteller, and sales whisperer. Bill has made a career not just out of selling print, but understanding people. We talk about the evolution of sales, what really matters to buyers, and why asking the right question is often more important than pitching the perfect solution. Bill shares insights from his early days as a print buyer to now consulting with teams across the industry - plus, we dive into why empathy and authenticity still win the day. 💬 Topics we cover: ✅ What’s changed (and hasn’t) in print sales over 40 years ✅ How to move from “vendor” to “trusted partner” ✅ The power of better questions ✅ Lessons from teaching at Clemson ✅ Skiing, fly fishing, and getting schooled by your kids This one’s packed with value - and a few laughs along the way. Let’s go! 🔔 Don’t forget to like, subscribe, and share with your sales team!
What’s the future of foil, finish, and shine in print? 🤩 In this episode of Taktiful Tuesdays, I sit down with Jeff Peterson, Executive Director of FSEA, to talk all things print embellishment — from analog classics to digital disruption. We get into: How FSEA is adapting to a rapidly evolving print landscape Why they launched the Digital Embellishment Alliance (DEA) What to expect at Amplify Print this June in Chicago And of course, we peel back the layers on Jeff himself — Chiefs fan, country music lover, and all-around industry trailblazer. This one’s full of energy, insights, and some behind-the-scenes takes on where the industry is heading. You’ll walk away smarter (and maybe with a new concert playlist). 🎶 👉 Visit https://fsea.com and https://amplifyprint.org for more. #printfinishing #DigitalEmbellishment #FSEA #TaktifulTuesdays #AmplifyPrint
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