INKISH hosted for the first time ever our NON-EVENT. The Non-event is celebrating the people that have been in front of the camera, or been supporting INKISH during the past years. This is a new recurring event, and the idea is to give space for the people we have featured to connect in a new way. We invited 150 people, and 32 decided to join us. Our guests came from Japan, Canada, USA, UK, Belgium, Sweden, and Denmark - and we are confident that next year, even more, will come. We asked most of our participants to talk LIVE during the dinner - and here is Maya Staels from Belgium. Maya Staels has worked with PR for many years, and both with established PR-companies, leading to developing her own PR-company. Among the customers from the printing industry, you find Kornit, Memjet, and CHILI publish. Enjoy!

Direct mail is the third largest media channel in the UK after TV and digital, worth an estimated £1.7bn annually. COVID has seen a great resurgence in brands turning to mail as a trusted way to communicate with clients whilst the majority of people are working from home. But COVID aside, why in this day and age should you still use direct mail as part of your marketing mix and how can you use print to communicate successfully? Join us for an interactive and fun session hosted by The Dragonfly Agency’s Managing Director, Isla Munro who will talk us through the agency process from receiving the original client brief to delivering an engaging mailpack through the letterbox. She will shine a focus on print technologies and opportunities which help to acquire and retain clients.

In times when virtual, hybrid, and online have become important topics in our industry, printing-expo.online grows with more 'halls,' 'exhibition space,' and exhibitors. In this film, Wayne Beckett from printing-expo.online and editor Morten B. Reitoft talk about the platform's background and how Wayne Beckett sees themselves in the marketing mix. Printing-Expo.online was planned before the pandemic but landed at a time when online was the only option. Wayne Beckett also comments on how their platform has become an asset used at the physical tradeshows! Enjoy!

Matthias Miederer and Morten Reitoft discuss the developments at KAMA and their plans for Drupa 2024. Miederer, who started working for KAMA as the Head of Product Management earlier this year, explains his role in strengthening the link between sales and development. He introduces KAMA as a supplier of post-press finishing solutions, focusing on tailored solutions for short to medium-run finishing, especially targeting the digital printing market. Reitoft showcases a product from KAMA's customer, Studio on Fire, emphasizing the added value and quality KAMA's equipment brings to print products. Miederer agrees, highlighting the company's commitment to providing efficient finishing solutions that help customers offer more to their clients and gain new jobs. They discuss KAMA's new product, the Hammerhead, a digital embellishment machine capable of coatings/varnishes and metallization. Miederer explains that the Hammerhead continues KAMA's tradition of building solid, robust machines while integrating efficiency and speed for digital embellishment. The machine offers a B2 platform ready for B1 and can run at 5,700 sheets per hour, making it flexible and suitable for various production needs. Reitoft asks about the potential market for digital embellishment. Miederer acknowledges the slow growth compared to digital printing but sees increasing interest and adoption. He emphasizes the need to educate graphic designers and the benefits of digital embellishment in offering flexible, tool-free, and unique finishes compared to traditional methods. They then discuss the FlexFold, KAMA's high-speed folding and gluing machine with a high level of automation. Miederer highlights its quick setup times and suitability for the pharmaceutical market with built-in Braille functionality. He mentions that KAMA will showcase the ProCut 76, FlexFold, Hammerhead videos and samples, and animations of new robotic solutions at Drupa. The conversation wraps up with Reitoft noting the importance of KAMA's solutions and looking forward to seeing Miederer at Drupa in two weeks.  

Matthias Heinz is a member of CIP4 and with standardization of hardware/software - will it not take away from his company CTRL+S? Well, listen to his answers here!

Head of Marketing Matthias Annaheim show the 46 meter long Canon/Hunkeler solution - impressive - end-to-end :-) LinkedIn Profile: https://www.linkedin.com/in/matthiasannaheim/

Matthew Pullen works for Meteor Inkjet, and designs and produces the controller hard- and software enabling the print to hit the printheads in the right order, and fast enough! Matthew Pullen in particular works with the Meteor DropWatcher that compares the expected output with the actual output and enables through software to correct eventual errors on the go. Amazing what technology can do to maximize profitability. Enjoy!

Matthew Parker is one of the leading influencers in the printing industry and we made a "Conversations" with him on INKISH.TV. This is a teaser for the film, that can be seen here: https://www.youtube.com/watch?v=Awf2UrnewG8

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Everybody talks about content marketing, but how do you get around making long, engaging, and thought leadership articles? Well - you don't. Matthew Parker, as usual, has some great ideas that you can learn from, and easily do yourself. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Most Sales People don't spend a lot of time on sales. They may think so, but they don't. Get the insights from your host Matthew Parker! As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. If you have a photo of your printing press on your website, remove it NOW. Of course, your equipment is nice, but most customers don't care. You can even use a potato if you like, as long as the results are great. You may even make a conversation with your customer more difficult. Want to know more why? Watch this 7th episode of your own PrintChampion, Matthew Parker. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Of course, you can keep on "selling" on price and become my commodity supplier, but you can also choose to become my go-to printer. TPDP is short for Target, Pain and the Difference Principle. Doesn't this sound interesting already? As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally also a host on his very own Matthew Parker PrintChampion channel on INKISH.TV. I guess you would have thought that you should sell on quality and service, but all your competitors do the same, and if I was a print buyer can't get more accurate details about why I should work with you, I end up choosing on price. Matthew Parker enables the discussion, and you can learn from it. Watch, Like, and Share.

Matthew Parker is an author, speaker and finally also a host on his very own Matthew Parker PrintChampion channel on INKISH.TV. In "the good old days," printers could make a decent margin on selling print, and then came the online printers! Where are you as a printer today? And where do you want to be in the future? Get some insights from your very own PrintChampion Matthew Parker. Matthew Parker has a background as a print buyer himself and therefore is better than most to give you useful advises on what works. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Do you have a personal brand? In this episode, PrintChampion, Matthew Parker explains why you should spend time on your brand and your company's offerings, services, etc. This is important - Not enough people are thinking about this. You Should. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Google, Amazon, and other large companies have discovered that Direct Mail and print have a high value. In this episode, PrintChampion Matthew Parker encourages you to make a small DM campaign to test the product we sell ourselves. As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. According to recent studies, are you aware that a vast majority don't want to have meetings, but prefer to buy online? What can you do to get through to the print buyer? As usual enjoy. Watch, listen, like, and share!

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. In this second episode, Mattew Parker ask the fundamental question of what to do if you lose your most valuable customers? Do you have a plan on how to keep your customers, but also on how to grow them. Matthew Parker has ​great insight from being a print buyer himself for a large publishing company, so watch, like, listen, and share.

Occasionally during Corona times, I was using photography just to take self-portraits. And as a kind of journal, really. I know it was hard for so many other businesses. Some of them, sadly, didn't survive. But what I think was good from that was that it caused us all to pause and to reset. This is a photograph I took. And then there's no painting involved. But it's all done using image manipulation. And it's one of the things that's great during Corona times. And it's something I want to spend a little more time doing. So, I sent this photo because that can be my office now. All I need is an iPad and some chocolate. But what it shows is that we don't have to be stuck in our work offices all the time. That I can work from home. I can say to my wife and daughter: Yeah, let's go away for a couple of days. But I bring my office with me. And if I do have to stay at a hotel somewhere, I could work in the evening. While you're there remotely you should be saying to someone: Hey - give me a quick tour around the factory. Just show me the video on your phone. So, I use technology among places like LinkedIn and Help Forums and I get to meet and talk to people I would have never met in the real world otherwise. We take that offline. We have a Zoom together. I might have an online beer or some online chocolate with them. So, all these things can still happen with technology. I'm not saying that technology is will end all. But we can do an awful lot with it. A lot more than people think we can. It is a lot easier for me to work from home. And every day practically I go for a walk or a run. It's not very populated around from where I am. Well, if I choose the right places, it's not. But it's amazing what pops into your head. And sometimes I'll come back having had a lovely walk, thinking about nature. And other days I come back having had a brilliant business idea. Sometimes quite radically. If that email doesn't get answered for an hour it's not going to be the end of the world. This is Martin. He is my office elephant. So, I may be working on my own, but I've got someone watching over me. Making sure that my attention doesn't stray too much. So, I'm okay with that. LinkedIn Profile: https://www.linkedin.com/in/profitableprintrelationships/

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. Matthew Parker lives in the UK and has been a keynote speaker at events all over the world. With his background as a print buyer for a large publishing company he knows a lot of what's right- and wrong in the sales process and on the new Matthew Parker PrintChampion channel he will poor great insights for salespeople, management, and people who need to get a refreshing perspective on the buying/selling process. We are happy to welcome Matthew Parker as part of our offerings - and the best way to support his work is, as usual,​ to watch, like, and share the film.

Matthew Parker is an author, speaker and finally host on his very own Matthew Parker PrintChampion channel on INKISH.TV. The ever-recurring questions are how you, as a printing company, can sell more? In this third episode, Matthew Parker explains how important referrals are and that 93% of your clients are willing to give you one. Matthew Parker has a background as a print buyer himself and therefore is better than most to give you useful advises on what works. As usual enjoy. Watch, listen, like, and share!

Matteo Cardinotti is the head of BOBST Narrow/Mid web, and in this 'Conversations' with Editor Morten B. Reitoft, you better understand the human behind the position. We are all humans, and we operate to achieve different objectives. In our conversations with leaders of our industry, we try to understand who they are, where they come from, and what drives them as humans. Enjoy the film with Matteo Cardinotti.

At the NON-EVENT23, we combined presentations with fireplace chats - and Matteo Cardinotti from BOBST Firence was the first to enter the fantastic scenery in front of the huge fish tank at the Blue Planet in Copenhagen. Super nice conversations with interesting takeaways, but listen for yourself - only on INKISH :-)

At DURST Expo Label 2022 we got the chance to meet with Matt Burton from ABG. ABG is one of the most recognized suppliers of finishing equipment, embellishment, laser cutting, and software. Hard work, clever innovations, and close and trustful relationships are part of the secret sauce. For Burton, who is now the 4th generation, the growth is something to be proud of, but nothing is taken for a given, and we would be surprised if AGB wouldn't continue to see growth. Watch the interview yourself - it's a good one! LinkedIn Profile: https://www.linkedin.com/in/matt-burton-58928485/